Meet Irish SMEs putting AI to work.
Real, live projects shared by the business owners and leaders who built them. Then three optional hands-on breakout tracks. 3:00–7:00pm.
A welcome from HubSpot, then one business owner tells the honest, start-to-finish story of how AI changed their business.
SME owners and leaders who've deployed AI in their own companies share how they combine personal productivity with real, practical business results — why and how they use it, what worked, what didn't, and what's returning value.
For: starting out & pilot stageRefuel and compare notes.
Owners share how AI moved from a few use cases to running the business — a function automated end-to-end, a new revenue line, hours and costs cut, customers won — plus how they governed it and brought the team with them.
For: AI already live, ready to scaleThree AI-Pioneer-led breakouts running side by side — small and hands-on. You'll work on your own situation with Pioneers in the room. No lectures.
For owners who haven't really used AI yet. How to build your first use case.
Using AI yourself but not yet team-wide? Get your team using it and one process running without you.
Several things already live? Scale across the business — strategy, governance and turning it into results.
Whatever stage you're at, you leave with something to act on (see below). The formal day wraps at 7:00pm.
Carry the conversation on to The Ferryman — house DJ, finger food and a private room overlooking the River Liffey. 35 Sir John Rogerson's Quay, Dublin 2.
Business owners and leaders who've deployed AI in their own companies — on stage to share what actually worked, and in the breakouts to help you. More speakers to be announced.
Learn from businesses making the climb.
An afternoon for SMEs who know AI matters but aren't sure where to start — or how to go further. Just business owners who've already put AI to work, showing you what worked, what didn't, and what it was worth. You'll leave with a clear next step for your business and the confidence to take it.
86.2% of Irish SMEs have not yet adopted AI, and just 2% use it extensively across their business (ESRI / Enterprise Ireland, 2026). Not because they don't see the opportunity — but because many are unsure where to begin. AI Action and its AI Pioneers have come together with one mission: to help Irish SMEs survive and thrive in a rapidly transforming, AI-powered world. Because when our SMEs thrive, we all do.
Start here. Basecamp is about preparing SMEs for the climb ahead.
No jargon, no assumptions, no prior experience needed — just a practical start and your first real win.
Scaling, governance, and turning AI from a few use cases into real, measurable results across the business.
You'll be in the room with fellow SME owners and operators, experienced AI Pioneers sharing what they've learned, and leaders from larger organisations and government working on the same challenge. Everyone here is figuring this out together.
You'll see how Irish businesses are using AI today — the honest version, from the people who built it.
Basecamp is where you find your footing — and learn from the people a few steps ahead.
The AI Pioneers' own custom-built guides and tools, so you can start straight away. Free for anyone starting or embedding.
Sit down with the AI Action team to work out your single best next step.
Complimentary access to the InfoFluence AI Human Capabilities Assessment — a personalised report and a period of digital coaching. For businesses scaling AI.
HubSpot for Startups works with founders and revenue teams, supporting them to build repeatable, scalable growth — which is exactly what today is about. We're thrilled to support AI Action Basecamp. hubspot.com/startups
HubSpot House
1 Sir John Rogerson's Quay
Dublin 2, D02 CR67
In the heart of Dublin's Silicon Docks. Kindly hosted by HubSpot for Startups.
Open in Maps →Start your climb. Register for AI Basecamp — Tuesday 13 October, HubSpot HQ Dublin.
Register your place →